Data is one of your most valuable business assets. But like anything of value, it needs to be cared for and polished in order to keep it in good working order. Data cleansing from Searchlight Media enables you to protect the value of your data and ensure you gain maximum value from this prized asset.

It’s a fact, data changes at a rapid rate. 

  • Over 20 million mobile handsets in the UK
  • Around 80% of the world’s population has a mobile phone
  • Over 25 million people are registered with TPS and CTPS
  • 5.7 million individual and company details change every year

All of these changes cause your data to become weak and even damaging to your business. By using data cleansing services from Searchlight Media, you are able to address these critical data issues.

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6 reasons to data cleanse:

  • Number validation TPS / CTPS / DNC –  reduce complaints
  • Live check – no more dialing dead Mobile and Landline numbers
  • Reduce cost – don’t waste time and money contacting number no longer in use
  • Increase response rates – no more dialing dead numbers
  • Protect your brand – duplicates and incorrect details cause a negative perception
  • Best practice – comply with Information Commissions Office (ICO) guidelines

Contact us today to discover more about this services and how we can provide you with this valuable service.